PepsiCo utilizes SMS Marketing in regional giveaways

Utilizing SkyWire’s Mobile Connect product, PepsiCo implemented SMS opt-in to promote Beyonce’s Chicago tour date in 2013.

Without having to purchase any drink products, Illinois residents were able to enter to win tickets to the highly sought-after Beyonce tickets simply by opting-in to PepsiCo SMS marketing messages.

How could you use this kind of promotion to gain opt-ins for your own future Mobile Marketing campaigns?

2014 Silver Award: 1664Z – 2013 Beyonce SMS Campaign – Mobile Marketing – Events