1) Campaign plan
What type of plan are you going for? Will you be offering coupons? Is there going to be follow up messages to your original message? Where will you be acquiring the majority of your opt-ins? Will you be using a polling device? Make sure the campaign doesn’t badger the customer. The messages should be sent at timely intervals and the content needs to be specific to the customer’s needs. Don’t send a 55-year-old single man coupons for pantyhose. Come up with a good call to action and get ready to start.
Use your plan and start sending out your messages. If the campaign calls for multiple follow up messages make sure they are scheduled and implemented. If your campaign involves coupon redemption and tracking, your staff should be trained to take them.
3) Follow up
By tracking results you can see whether or not the individual parts of your campaign were successful. Using this information set up a follow-up campaign that is further targeted to the client. Develop a possible referral program for your customer to help you get the word out and to connect with people of like-interests as your current customers. Utilize the patented Mobile Connect viral messaging feature to allow recipients to forward on deals to friends. Track shares and reward all who share with incentives to make them feel even more special.
To see what mistakes to avoid take a look at this: CLICK HERE
Mobile connect for your business
There are many resources for mobile marketing, but Mobile Connect offers the most comprehensive suite of products for businesses of any size. Mobile Connect does more than just mobile marketing and your account executive will help you in every step of the simple set up process. The software has some of the most advanced triggered features, reporting, polling and coupon technology on the market, providing companies a one stop solution that keeps the process easy and efficient.
Start a cohesive mobile campaign today and grow your bottom line.